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FORMULENo. 24 · Serummixed for you
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Our Philosophy

Beauty made
once,
only for you.

Behind our pastel counter, a parfumier-trained formulator reads your skin the way a tailor reads a body — then mixes pigments, actives, and accord notes into something that has never existed before and will never exist again.

No shelf. No batch. No one else wearing your shade or breathing your scent. Just the quiet certainty of something made for the exact contours of your face.

Formule beauty counter with glass bottles and pigment swatches
Close-up of custom serum being blended at Formule

Mixed fresh

Every 48 hours

2,400+
formulas mixed
47
active ingredients
100%
custom every time
Serum✦Foundation✦Fragrance✦Concealer✦Face Oil✦Tinted Moisturiser✦Blush✦Lip Tint✦
Serum✦Foundation✦Fragrance✦Concealer✦Face Oil✦Tinted Moisturiser✦Blush✦Lip Tint✦
The Tissue Layer

Three questions.
One formula.

Your skin profile takes less than two minutes to build — and it changes everything we mix.

Step 01

How does your skin feel by midday?

Step 02

Which word describes your undertone?

Step 03

Which scent family feels like home?

Answer all three to unlock your formula preview

Build My Full Formula
The Product Layer

What we mixed
this week.

Every card flips to reveal exactly who it was made for. Hover to see the personalization detail.

Start your own →
Glass dropper bottle of custom hydrating serum with lilac liquid on white marble
Serum

Hydrating Serum

Serum No. 12

Serum

Serum No. 12

Hydrating Serum

✦

Personalization

mixed for dry skin, cool undertone, rose preference

✦

Scent Notes

Rose, bergamot

Mix Mine
Foundation bottle with warm nude shade swatch on woman with medium warm skin tone
Foundation

Skin-Match Foundation

Foundation 24N

Foundation

Foundation 24N

Skin-Match Foundation

✦

Personalization

mixed for oily-combination, warm undertone, medium depth

✦

Scent Notes

Unscented

Mix Mine
Elegant glass perfume flacon with blush pink liquid on soft pastel background
Fragrance

Personal Fragrance

Accord 07

Fragrance

Accord 07

Personal Fragrance

✦

Personalization

mixed for floral-woody preference, evening wear

✦

Scent Notes

Jasmine, sandalwood, musk

Mix Mine
Soft pink blush compact with applicator brush on pastel pink surface
Blush

Custom Blush

Blush 03C

Blush

Blush 03C

Custom Blush

✦

Personalization

mixed for cool undertone, petal-pink preference

✦

Scent Notes

Lychee, white tea

Mix Mine
Amber glass face oil bottle with dropper on wooden surface with botanical elements
Face Oil

Nourishing Face Oil

Face Oil 19

Face Oil

Face Oil 19

Nourishing Face Oil

✦

Personalization

mixed for mature, dry skin — rich in bakuchiol

✦

Scent Notes

Neroli, sweet almond

Mix Mine
Sheer pink lip tint tube with glossy finish on light pink marble
Lip

Sheer Lip Tint

Lip Tint 08

Lip

Lip Tint 08

Sheer Lip Tint

✦

Personalization

mixed for neutral-warm lips, sheer finish

✦

Scent Notes

Vanilla, peach

Mix Mine
Concealer wand with warm beige shade swatched on light skin tone forearm
Concealer

Skin-Tone Concealer

Concealer 16W

Concealer

Concealer 16W

Skin-Tone Concealer

✦

Personalization

mixed for warm medium-light, full coverage

✦

Scent Notes

Unscented

Mix Mine
Fine mist spray bottle with translucent lilac liquid against soft blurred background
Mist

Setting Mist

Mist No. 5

Mist

Mist No. 5

Setting Mist

✦

Personalization

mixed for sensitive skin, calming actives

✦

Scent Notes

Chamomile, cucumber

Mix Mine
The Card Stock Layer

Written on the
inside of the box.

"

I've swatch-tested forty foundations. Walked out empty every single time. Then Formule mixed No. 24N and I cried in the car — it just *disappeared* into my skin.

Priya Mehta

Brooklyn, NY

✦Foundation 24N · warm medium, oily-combination
"

My bathroom shelf used to be a graveyard of almost-right moisturizers. Serum No. 12 is the first thing I've finished a whole bottle of in three years.

Camille Rousseau

Chicago, IL

✦Serum No. 12 · dry, cool undertone, rose
"

Bought Accord 07 as a gift for my sister. She called me crying. Said it smelled like the version of herself she always wanted to be.

Marcus Webb

Austin, TX

✦Accord 07 · jasmine, sandalwood, evening
Live — mixing now

Recent formulas we've blended

Serum · dry skin · neroli notes

2 min ago

Foundation · warm medium · full coverage

11 min ago

Fragrance · floral-woody · day wear

24 min ago

Blush · cool undertone · petal pink

38 min ago

Lip Tint · neutral-warm · sheer

51 min ago

Face Oil · mature skin · bakuchiol

1 hr ago
Build My Formula

No two formulas are ever the same.